Showing posts with label arc public relations. Show all posts
Showing posts with label arc public relations. Show all posts

Saturday, November 2, 2013

Good Dress Up MANGO Rocks It Up!. ELENABLOG

MANGO Rocks It Up!
High street clothing brand unveils latest collections in new flagship store

Manila, Philippines � MANGO is shaking up the Manila fashion scene with the opening of their flagship store in Mall of Asia. Housing the brand�s Fall/Winter �13 line, it features not only the women�s collection, but also H.E. by MANGO and TOUCH. Long-time fans and followers of the brand can also expect refreshing additions in the form of their latest concepts, MANGO Kids and MANGO Sport&Intimates.

Influenced by the grunge and rock �n roll runway fads, the Fall/Winter line incorporates several unique features. Stark houndstooth prints coincide beautifully with structured capes, beat-up jeans, and leather jackets and skirts. Tartan patterns juxtaposed with faded floral prints only serves to enhance the brand�s many surprises.

�Our flagship store showcases a lot more than women�s fashion,� says Kelly Santos, country supervisor of MANGO. �With the arrival of the much-anticipated MANGO Kids and Sport&Intimates, it emerges as the perfect fashion destination for people of all ages and lifestyles.�

Joining their premium accessory and menswear lines, MANGO Kids offers fun, fashionable choices for children from 3 to 12. Showcasing everyday basics and more on-trend garments, it also incorporates miniature versions from the women�s collection, aptly called the �Mini Me� line. Young boys and girls can check out a wealth of choices from tees and jeans to footwear and accessories.

MANGO Sport&Intimates, on the other hand, brings in premium active wear and undergarments. Catering to the sensual and fitness-savvy woman is a range of pants, shorts, tops, and sweaters that encourage flexibility and freedom of movement, whatever your fitness regimen.

Always attuned to the look of the moment, MANGO infuses effortless style into any wardrobe. With a keen eye for invention and innovation, this is one brand that�s never afraid to rock it up!

The MANGO flagship store opened last October 28 at the ground floor of SM Mall of Asia.

I love the rock and roll vibe of Mango's newest collection! The mix of leather and black bold pieces plus the sequined and gold takes grunge into a whole new level!

Ms. Bubbles Paraiso looking fabulous walking down the runway.

Soooo adorable watching these kids walk down the runway representing Mango Kids! 

Plaid, sequins, leather and everything nice!

One of my favorite parts of the show! Perfect for Mommy and Me outfit ideas!

H.E. by Mango 
Stylish and sexy pieces for Men.

Christine Liwag, Yuki Tansengco and I showing off our Mango goodies!

I love Mango! Duh, who doesn't? LOL!

Christine, Ava, Arnie, Me, Yuki, Krissy, Jackie, Ana and Angel! (Photo from Ava Te-Zabat)

Visit the revamped Mango store in SM Mall Of Asia, it's already open! Check out Mango, H.E. by Mango, Mango sports and intimates, Mango Kids and Mango Touch.

Credits to Christine Liwag for the photos!


Monday, July 22, 2013

Good Dress Up SM Ladies� Fashion Announces Plus Size Model Search Year 2. ELENABLOG

SM Ladies� Fashion Announces Plus Size Model Search Year 2
The country�s destination fashion store kicks off search for the new brand ambassador of women�s plus size department

Metro Manila �To empower and inspire plus sized Filipinas to look and feel fashionable, The SM Store is launching its Plus Size Model Search Year 2. Along with a one-year modeling contract with SM Ladies� Fashion, the winner will also win a trip for two to an exciting surprise destination.
The search is part and parcel of SM Ladies� Fashion�s commitment to helping women of all body types find the perfect outfit for every occasion. SM Ladies� Fashion encourages women to flaunt their natural shape with chic clothes specially tailored for sexy curves.
According to Bonibelle Siy, Brand Manager of Jus� Ur Size and Jus� Jeans, �We want to encourage full-figured women to embrace their bodies and have fun being stylish. Through our Model Search, we can help women take pride in their curves.�

Budding female models aged 16 to 40, at least 5�2� in height, and size 2L to 4L can get their unique participation code by purchasing an item from in-house brands Jus� Ur Size and Jus� Jeans. Participants can get application forms and details by visiting the Ladies� Wear Department of SM Stores nationwide or online at and SM Ladies� Fashion on Facebook.

SM Ladies� Fashion Plus Size Model Search 2013 runs from April 15 to June 16. The top 8 finalists will get a chance to compete for the grand prize and the privilege of being an SM Ladies� Fashion brand ambassador.

Jenna Pertgen: A Model Through and Through
SM Ladies� Fashion Plus Size Model Search�s first winner shares her experiences

Two years ago, Jenna Pertgen was your average Filipina student, busy balancing her social life with her studies, sports, and fine arts. Today, she gets approached by people at her hometown in Bacolod, asking if that was her they saw on posters. As the first-ever winner of the SM Ladies� Fashion Plus Size Model Search, Jenna has been the face of the brand and an inspiration for full-figured women across the country.
Jenna always enjoys recounting how her amazing journey began: �One day my mom and I went shopping at SM Bacolod and one of the sales representatives came up to us and advertised the contest. So I joked with my mom, telling her to join because she always wanted to be a model.  And she answered back saying, �You join! So I don�t have to buy clothes for you anymore!�  The very next day, I took some photos and sent in my entry for the contest. �
What followed was an unforgettable experience, a combination of makeovers, modeling and styling classes, and photo shoots that catapulted Jenna from her quiet life to becoming one of the Philippines� more recognizable faces.
Since giving her acceptance speech at the competition�s end, Jenna has been a model in every sense of the word; aside from representing SM Ladies� Fashion�s plus size brands, Jus� Ur Sizeand Jus� Jeans, the vivacious 21-year old is more than happy to share style advice to other curvy women, helping them embrace the beauty of their bodies.
When asked how to take pride in a plus size figure, Jenna says, �I suggest that you add some color into your life. Don�t always wear dark clothing because you think it makes you look thinner. Mix it up. Wear clothes that emphasize your assets and show the world what you have.�
Jenna will soon be passing on the torch to another fabulous young lady at the 2013 SM Ladies� Fashion Plus Size Model Search, and with it the opportunity to uplift women�s plus size fashion in the Philippines. Whoever that lucky individual may be, Jenna knows from experience just how amazing life can be when her name goes up in lights.