SM Ladies� Fashion Announces Plus Size Model Search Year 2
The country�s destination fashion store kicks off search for the new brand ambassador of women�s plus size department
Metro Manila �To empower and inspire plus sized Filipinas to look and feel fashionable, The SM Store is launching its Plus Size Model Search Year 2. Along with a one-year modeling contract with SM Ladies� Fashion, the winner will also win a trip for two to an exciting surprise destination.
The search is part and parcel of SM Ladies� Fashion�s commitment to helping women of all body types find the perfect outfit for every occasion. SM Ladies� Fashion encourages women to flaunt their natural shape with chic clothes specially tailored for sexy curves.
According to Bonibelle Siy, Brand Manager of Jus� Ur Size and Jus� Jeans, �We want to encourage full-figured women to embrace their bodies and have fun being stylish. Through our Model Search, we can help women take pride in their curves.�
Budding female models aged 16 to 40, at least 5�2� in height, and size 2L to 4L can get their unique participation code by purchasing an item from in-house brands Jus� Ur Size and Jus� Jeans. Participants can get application forms and details by visiting the Ladies� Wear Department of SM Stores nationwide or online at smladiesfashion.com and SM Ladies� Fashion on Facebook.
SM Ladies� Fashion Plus Size Model Search 2013 runs from April 15 to June 16. The top 8 finalists will get a chance to compete for the grand prize and the privilege of being an SM Ladies� Fashion brand ambassador.
Jenna Pertgen: A Model Through and Through
SM Ladies� Fashion Plus Size Model Search�s first winner shares her experiences
Two years ago, Jenna Pertgen was your average Filipina student, busy balancing her social life with her studies, sports, and fine arts. Today, she gets approached by people at her hometown in Bacolod, asking if that was her they saw on posters. As the first-ever winner of the SM Ladies� Fashion Plus Size Model Search, Jenna has been the face of the brand and an inspiration for full-figured women across the country.
Jenna always enjoys recounting how her amazing journey began: �One day my mom and I went shopping at SM Bacolod and one of the sales representatives came up to us and advertised the contest. So I joked with my mom, telling her to join because she always wanted to be a model. And she answered back saying, �You join! So I don�t have to buy clothes for you anymore!� The very next day, I took some photos and sent in my entry for the contest. �
What followed was an unforgettable experience, a combination of makeovers, modeling and styling classes, and photo shoots that catapulted Jenna from her quiet life to becoming one of the Philippines� more recognizable faces.
Since giving her acceptance speech at the competition�s end, Jenna has been a model in every sense of the word; aside from representing SM Ladies� Fashion�s plus size brands, Jus� Ur Sizeand Jus� Jeans, the vivacious 21-year old is more than happy to share style advice to other curvy women, helping them embrace the beauty of their bodies.
When asked how to take pride in a plus size figure, Jenna says, �I suggest that you add some color into your life. Don�t always wear dark clothing because you think it makes you look thinner. Mix it up. Wear clothes that emphasize your assets and show the world what you have.�
Jenna will soon be passing on the torch to another fabulous young lady at the 2013 SM Ladies� Fashion Plus Size Model Search, and with it the opportunity to uplift women�s plus size fashion in the Philippines. Whoever that lucky individual may be, Jenna knows from experience just how amazing life can be when her name goes up in lights.
